NATIONAL MODEL AUDITIONS FOR WILLS LIFESTYLE INDIA FASHION WEEK A/W 2010
Aspiring models converged in the Capital today to be a part of this seasons "New Faces Going Places", as the Fashion Design Council of India hosted the national model auditions for Wills Lifestyle India Fashion Week (WIFW) A/W 2010. Now renowned for launching India's best known faces in the domestic and international modeling world, like Diana Penty, Monikangana Dutta and Ujwala Raut, these auditions aim to showcase the best talent on the ramp at the upcoming edition of WIFW slate next month.
The eminent jury consisted of Ashish Soni, Anjana Bhargav, Payal Jain, Vinod Nair, Niki Mahajan, Rahul Khanna, Asha Kochhar and Aparna Bahl.
After multiple selection rounds, the "New Faces Going Places" will be selected on the basis of how they rank on various parameters including poise, confidence and attitude. As has been the case every year, this promises to be a very competitive and exciting selection process.
For over a decade - Fashion Design Council of India (FDCI) - India's apex fashion body has played an important role in promoting some of India's best young talent who have grown to become household names today. They range from apparel manufacturers, accessories manufacturers, models, makeup artists, hair stylists to choreographers, and the fashion media. Model auditions for the WIFW are an integral part of this process of bringing novelty to the biggest trade event of the fashion industry as also creating new avenues for aspiring models - famed as 'New faces going places' subsequent to the selection process.
Sunil Sethi, President, FDCI said, "WIFW is committed to recognizing and promoting India's best talent in the fashion industry. We have scouted and nurtured some of India's best known models and provided them with avenues for national and international exposure. As the country's largest fashion trade event, WIFW supports various stakeholders of the fashion industry including models, fashion photographers, choreographers, make-up artists etc. And new talent is critical to the evolution of this event."
Atul Chand, Divisional Chief Executive, ITC's Lifestyle Retailing, said, "WIFW is an important platform to recognise and foster emerging talent. WIFW will continue to raise the bar this season and we look forward to the best modeling talent to walk for India's most coveted fashion event."
The Winning Formula - What Are Our Jury Members Going to Be Looking For?
Ashish Soni said, "At the Wills Lifestyle India Fashion Week Model Auditions, we are looking for fresh faces with good height, personality and the right attitude to carry western as well as Indian silhouettes."
Anjana Bhargav said, "I am looking for models who have a fit body, right height and attitude to make an impression on the ramp."
Payal Jain said, "I will be looking for someone with attitude, fitness and confidence."
Rahul Khanna said, "I will be looking out for height, walk, presence on the ramp and capability of carrying both Indian and western clothes."
Aparna Bahl said, "I am definitely looking for someone with a good height and skin. Moreover, I will try to choose the most versatile person who can fit well into the needs of all designers."
Niki Mahajan said, "I will be watching out for a fresh face with an unusual attitude."
Asha Kochhar said, "I am looking for someone with great height, good bone structure and versatility to carry Indian as well as Western clothes"
About Fashion Design Council of India - over a decade in the 'Business of Fashion'
In the last 11 years FDCI has taken the Indian Fashion industry global and secured national pride for the business of fashion. It has been instrumental in promoting the business of fashion and creating new opportunities for all stakeholders. Over the years FDCI has used various marketing platforms, seminars and workshops to promote fashion. FDCI, a not for profit organization, is the apex industry body in the field of fashion in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion - at home and abroad. FDCI is actively involved in promoting the 'business of fashion' and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the fashion market in the country. To mark its 10th anniversary FDCI introduced India's first couture week in September 2008 and in its 11th year the India Mens Week. For details visit www.fdci.org
About Wills Lifestyle:
ITC's Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of 50 exclusive specialty stores in 30 cities provides the Indian consumer a truly 'International Shopping Experience'. For details visit www.willslifestyle.com
