19 Designers & 10 Models Make a Mark in Asia's biggest business of Fashion Event

Wills Lifestyle India Fashion Week, Autumn/Winter 2010

Nineteen designers will exhibit their collections for the first time at the Wills Lifestyle India Fashion Week, Autumn/Winter 2010 event. Some of these designers are well-known names from the fashion industry who have showcased their collections in India and overseas. In addition to the designers, ten new models will walk the runway of WIFW for the first time.

Eight of these designers will be showcasing their collections on the WIFW runway, while eleven designers will display their creations at the exhibition stall.

Established designers showcasing for the first time at WIFW:

• Littleshilpa
• Nandita Mahtani
• Rishta by Arjun  Saluja

Emerging designers showcasing for the first time at WIFW:

• Masaba
• Chandrani Siingh Fllora
• Dozak by Kartikeya & Isha
• Smriti
• Shrea by Shreya & Nirali

Designers showcasing for the first time through stall at WIFW:

• Nakul Sen
• Akaaro -Gaurav Gupta
• Ekta Singh
• 5X by Ajit Kumar
• Divyam Mehta
• Anand Bhushan
• Shikha Sharma
• Naveen Dohare

Accessory showcasing for the first time through stall at WIFW:

• SRZ by Shahrukh Zaidi
• Felix Bendish
• 5-Elements by Radhika Gupta

Names of the ten new models debuting with WIFW:

• Priyanka Mathur
• Aditi Tyagi             
• Pavleen Gujral
• Tahira Kochhar      
• Sangeeta Bora 
• Kalpana Malviya
• Kanika Dev
• Divya  
• Vic   
• Kate

Announcing the names of the designers participating at the WIFW A/W 2010 Sunil Sethi, President FDCI said, "I am delighted to announce that nineteen emerging and established designers and ten new models will debut on the runway of WIFW. The designers will bring with them talent and creativity, the key ingredients for success and the new faces will light up the ramp. I wish them success."

Atul Chand, Divisional Chief Executive, ITC's Lifestyle Retailing, said,

"The Wills Lifestyle India Fashion Week is the country's biggest and most prestigious lifestyle event and each edition of the Wills Lifestyle India Fashion Week sets new standards. I am sure that the younger talent to be showcased in this edition will add a lot of freshness and zing to the event; we look forward to a bigger and better edition of WIFW."

About Fashion Design Council of India - over a decade in the 'Business of Fashion'

In the last 11 years FDCI has taken the Indian Fashion industry global and secured national pride for the business of fashion. It has been instrumental in promoting the business of fashion and creating new opportunities for all stakeholders. Over the years FDCI has used various marketing platforms, seminars and workshops to promote fashion.  FDCI, a not for profit organization, is the apex industry body in the field of fashion in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion - at home and abroad. FDCI is actively involved in promoting the 'business of fashion' and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the fashion market in the country. To mark its 10^th anniversary FDCI introduced India's first couture week in September 2008 and in its 11^th year the India Mens Week. For details visit www.fdci.org

About Wills Lifestyle:

ITC's Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of 50 exclusive specialty stores in 30 cities provides the Indian consumer a truly 'International Shopping Experience'. For details visit www.willslifestyle.com