ITC's premium fashion brand, today announced that Rajesh Pratap Singh will be the designer for Wills Lifestyle Grand Finale at the forthcoming Wills Lifestyle India Fashion Week, Asia's biggest and India's premiere fashion & trade event.

Wills Lifestyle further strengthens its association with the internationally applauded designer as this is the second time that Rajesh Pratap Singh is the Wills Lifestyle Grand Finale Designer. This season the two pioneers in style and innovation once again come together to set new benchmarks in creativity and fashion.

The grand finale collection called 'Bespoke Tales' is inspired by the evolution of making of clothes and will showcase new experiments with textiles, shapes and colours. Most importantly, it is an honest look at the art and craft of the trade. Rajesh Pratap Singh will also create an exclusive collection for Wills Lifestyle inspired by the grand finale theme that will be retailed from Wills Lifestyle stores across the country in September 2010.

Announcing this at ITC Maurya, Atul Chand, Divisional Chief Executive - ITC's Lifestyle Retailing Business Divison, said, "Wills Lifestyle Grand Finale has always set new benchmarks in creativity and has been a great mix of fashion and entertainment. This season one of India's most distinguished and celebrated fashion designers, Rajesh Pratap Singh, will be taking the same tradition forward and will create magic on the ramp in his signature style.

He further added, "At Wills Lifestyle, we have embarked on a unique initiative - of a corporate partnership with India's leading designers to retail their exclusive collections at our stores and making designer-wear accessible to our customers and thus furthering the agenda of promoting the business of fashion. This coming season, Rajesh will be designing an exclusive collection for Wills Lifestyle stores across the country."

Mr. Sunil Sethi, President, FDCI said, "We are delighted to have Rajesh Pratap Singh once again as the Wills Lifestyle Grand Finale designer at the upcoming edition of the WIFW. He is one of the most respected designers of the Indian fashion fraternity and we are very proud of his achievements. This accolade further emphasizes our belief in his ability to design garments that epitomizes perfection and simplicity.  His approach towards strong aesthetics has helped Indian fashion reach a global appeal. We are convinced that he will put forward an exciting collection that is dynamic and meaningful for the forthcoming 15th edition of WIFW."

Speaking on the occasion, Rajesh Pratap Singh said, "It is wonderful to be back as the Wills Lifestyle grand finale designer. It is the perfect platform for me to be able to extend my aesthetic to. Wills Lifestyle India Fashion Week has always played an important role in India's creative fashion success stories and I'm delighted to close the week once again."

The grand finale collection is inspired by the evolution of making of clothes and will showcase new experiments with textiles, shapes and colours. Most importantly, it is an honest look at the art and craft of the trade, the people who constitute the industry and dialogues within the fashion industry.

The Wills Lifestyle Grand Finale will take place on Sunday, 28 March 2010 in New Delhi at NSIC, Okhla, Phase III.